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This Privacy Policy applies to the information and data that SB Vision at 350 N LaSalle Street Suite 420 Chicago, IL 60654, collects when you use our website or our products and services.
This policy applies to:
The purpose of this Privacy Policy is to let you know how we collect, use, store, share, retain, transfer and process your Personal Information. This policy also describes your choices and rights with respect to your Personal Information and how to exercise those rights. “Personal Information” is any information relating to an identified or identifiable individual.
We may amend this policy from time to time. We encourage you to review this policy periodically, as changes will be posted on this page. If we make any material changes to this policy we will provide a prominent notice. If you do not agree with this policy, you should not use our website, products or services.
We collect various types of information depending on how you interact with us and what products or services you use.
If you fill out a form on our website that requires contact information such as signing up for a newsletter, submitting a request for information or products and services we will collect and process that information to provide you with the communication, products or services. These types of Personal Information may include your name, email address, company name, job title, your physical address, payment and billing information.
When you use our website, we may automatically collect Personal Information such as IP address, user – agent information (which is automatically sent by your web browser and may include device type) and information collected by cookies and other similar technologies.
When you use our products and services, we collect other types of Personal Information. These types of Personal Information include:
Personal Information obtained from third parties
We may obtain personal information concerning you: from third parties, including from people making inquiries or bookings on your behalf; from accommodation, other travel services which are inquired about or booked, and their intermediaries; from fraud, identity, and other searches we may undertake, including searches with public records and regulatory and private organizations; from any business or organization you are associated with; from telephone numbers identified by the telephone system when you telephone us.
Personal Information generated by us
We, and any suppliers or subcontractors working for us, may generate personal information relating to you, including in connection with responding to and dealing with any inquiry, booking, or complaint; or in performing any booking or other contract with you; or through the analysis of your personal information or information gained from your use of our website. We may record telephone calls with you.
We may also collect usage data regarding your use of our products and services and this data may contain Personal Information.
We also collect payment and billing information when you register for the use of our products and services. For example, we may ask you to provide a billing address for your account and payment information. We use this information solely to process payments and deliver our products and services.
If we need sensitive personal information such as health information, government-issued identification information, or information about your race, religion, political opinions, or other similar sensitive data, we will only collect such information with your consent, which is deemed given by providing us such information.
Unless otherwise noted in this policy, we act as the “controller” of personal data that we collect and process.
We collect Personal Information from you when you visit our website or use our products and services. Some of this information is provided by you and some is collected automatically. We collect Personal Information in the following ways:
We may collect personal information from other sources, such as:
How Is My Personal Information Use
We commit to use your personal information only for the purposes listed below and for as long as it is necessary to achieve these purposes.
Operate our website
We may use your personal information to operate and provide the search, booking, accounts, review, forums, and other services, facilities, and functions of our websites. This includes customizing your online experience by providing you with more relevant online offers and updates, managing any accounts or registrations you have with our websites, and making changes to your settings and profile at your request.
Provide information and respond to inquiries
To provide information to you about our website, systems, and services, including responding to booking inquiries and searches for travel, and to keep you updated generally.
To Suppliers of travel and other services
We may disclose your personal information to any third party (e.g. supplier, contractor, subcontractor) we make any inquiries concerning or engage or subcontract to perform any booking or other contract, including to provide any travel, tour, or other products or services we have agreed to provide to you. We may disclose your personal information to any supplier with whom we make any inquiry concerning or book any travel or other products and services for you as an agent (whether as agent for you, someone representing you, or the supplier), such as a tour operator. Details of any third-party tour operators or other third parties who will be responsible for or supply you with the travel services booked or inquired about may be obtained from us on request and may be stated in any tour or other brochure provided by us.
Bookings and other contracts
To enable you to make bookings, and to fulfill, provide, perform, administer, manage, and enforce all bookings, orders, and other contracts which relate to you (including if you are a passenger in a booking made by someone else), and to process any transactions authorized or made with us which relate to you.
Payments
To collect and make payments due and administer our accounts.
Communication with customers
To communicate with you concerning any inquiries, bookings, updates, travel services provided, problems, and complaints, and to respond to any submissions, inquiries, or requests from you.
Record keeping
To keep internal records and maintain reasonable archives, including concerning inquiries, bookings, contracts, travel services, and complaints.
Manage and improve our business
To analyze, audit, provide, operate, administer, maintain and improve our business, website, systems, and services; to carry out surveys and analyze the results; to run promotions and competitions; undertake product or customer research/development; to assist us in and help us to improve our sales, editorial, advertising, and marketing processes; to carry out other business development and improvement activities; and to provide training to our staff, subcontractors and suppliers. For example, we may use your personal information to help us profile how our customers generally are using our websites and booking travel services with (or through) us. We may also use this information to ascertain interests so that we can better tailor our business offerings.
Direct marketing
To carry out direct marketing to you. See the next section below for further information.
Advertising
To report aggregate information concerning usage of our websites to our advertisers. We normally create anonymous statistical data about browsing actions and patterns and do not identify any individual. And for any purpose for which we have obtained your consent.
We do not use or disclose your personal information for direct marketing purposes unless we have obtained your express consent to this, such as through an opt-in or opt-out tick box on any form or website of ours.
Direct marketing by us
Where you have consented to this, we may use your personal information to carry out direct marketing and send you marketing messages, materials, advertisements , and promotions relating to travel services we provide or which can be booked with third parties through us. Where you have consented to this, we may also use your personal information to carry out direct marketing and send you marketing messages, materials, advertisements and promotions relating to travel services that are offered by or which can be booked through any other company in the same group of companies as us or third parties selected by us. You will be free to withdraw your consent to this at any time, by contacting us as detailed in this privacy policy or as detailed in any direct marketing that you receive or by clicking the unsubscribe button at the bottom of any of our emails. In any email you send, we would ask you to insert “unsubscribe” as the subject heading.
Direct marketing by us via SMS text messaging
By subscribing to Our text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out. You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.
Direct marketing by third parties
Where you have consented to this, we may disclose your personal information which is contact information (such as name, email, postal address, telephone, mobile or fax number) to any other company in the same group of companies as us, or to third parties selected by us. They will use this to carry out direct marketing in their own right and will use it to send you marketing materials, advertisements, and promotions relating to products and services they offer or which can be booked through them. You will be free to withdraw your consent to our disclosure of your personal information for this purpose at any time, by contacting us as detailed above. If you withdraw your consent, this will not affect any disclosures we have already made (i.e. we will not be able to remove your personal information from anyone we have disclosed it to), but we will tell you who they are on request, and you should contact them directly concerning this.
We use the following legal bases for collecting Personal Information:
We share Personal Information with our affiliates and partners, as needed to provide our services. We share Personal Information with service providers such as accountants, payment processing companies, and other vendors we use to operate our website and provide our products and services.
Our vendors and service providers are not permitted to use your personal information for any other purpose than to provide contracted services. Vendors are not permitted to use your personal information for their own marketing, and are not allowed to share your information for marketing purposes.
We may share personal information in response to a legal summons or subpoena, or if required by law enforcement agencies.
How long we keep Personal Information that we have collected depends on the type of information and the purpose for which it was collected. After a reasonable period of time or the completion of the purpose for which it was collected, we will either delete or anonymize personal information.
We retain Personal Information where we have an ongoing legitimate business purpose to do so, for example to resolve disputes or to comply with ongoing legal obligations.
We retain your personal information for as long as it is needed to provide our services to you and to fulfill our legal obligations and for a reasonable period of time after such services are completed.
Cookies are small files stored on your web browser when you visit our website. Some cookies last only as long as you remain on the website; others, called “persistent cookies” may be stored for longer periods of time.These cookies can make browsing easier by storing your password or your preferences regarding how you use the website. Cookies collect information such as the IP address of your computer, your browser settings, and information about how you use the website. Your general location may be estimated from your IP address. Some cookies track users’ activity on our website, apps, and services in order to deliver personalized advertising to you on this and other websites.
If you reside in the EU/EEA, you may have the following rights with regard to your personal information:
We may charge a reasonable fee if your request is not valid under applicable law, repetitive or excessive. We may also request additional information from you in order to verify your identity before processing your request.
These rights may be available only to EEA residents.
The California Consumer Privacy Act (CCPA) applies to information collected from California residents. Residents of California have the following rights with regard to their personal information:
The categories of personal information we collect is described above in the section
entitled “ The Information We Collect”. California residents may submit a verifiable
request regarding the information collected, the types of sources from which personal
Information is collected, the purposes for which information is collected, and the specific
personal information collected about them.
California residents may request a copy of their personal information in a format that can be transferred to another person or entity.
We may not discriminate against you if you exercise your privacy rights.
We do not sell Personal Information to third parties (pursuant to California Civil Code Sections 1798.100-1798.99, also known as the California Consumer Privacy Act of 2018.
The chart below summarizes the personal information we collect and use by reference to the categories of personal information specified in the CPRA. It describes our current practices as well as our practices during the 12 months preceding the effective date of our Privacy Policy (January 1, 2023). Information you voluntarily provide to us, such as in free-form webforms, may contain additional categories of personal information not described below. More information regarding the sources from which we collect personal information can be found in our Privacy Policy titled “What Personal Information Is Collected?”. Business and commercial purposes for which we collect your personal information can be found in our Privacy Policy titled “How Is My Personal Information Used?”. Categories of recipients with whom personal information is shared or sold can be found in our Privacy Policy titled “How Is My Personal Information Used?”.
The chart below summarizes the personal information we sell or share by reference to the categories of personal information specified in the CPRA. It describes our current practices as well as our practices during the 12 months preceding the effective date of our Privacy Policy (January 1, 2023).
| Statutory category of personal information (PI)(Cal. Civ. Code § 1798.140) | PI we sell or share share in this category |
| Identifiers (other than online identifiers) | ● Contact details ● Network details ● Data from other accounts ● Business information ● Booking information ● Information from third parties and public sources |
| California Customer Records (as defined in California Civil Code section 1798.80) | ● Contact details ● Network details ● Data from other accounts ● Business information ● Booking information ● Information from third parties and public sources |
| Commercial Information | ● Contact details ● Network details ● Data from other accounts ● Business information ● Booking information ● Information from third parties and public sources ● Payment information ● Survey data ● Contests, sweepstakes, and prize drawings data ● Messages and email data ● Online activity data |
| Financial Information | ● Payment information |
| Online Identifiers | ● Messages and email data ● Contact lists ● Booking information ● Geolocation ● Device data ● Online activity data ● Information from third parties and public sources |
| Internet or Network Information | ● Messages and email data ● Booking information ● Device data ● Online activity data |
| Geolocation Data | ● Geolocation ● Device data |
| Inferences | May be derived from your: ● Contact details ● Booking information ● Network details ● Survey data ● Contests, sweepstakes, and prize drawings data ● Messages and email data ● Geolocation ● Device data ● Online activity data ● Information from third parties and public sources |
| Professional or Employment Information | ● Business information ● Booking information ● Information from third parties and public sources |
| Sensory Information | ● Images, photos, and videos |
The chart below summarizes the personal information we disclose for a business purpose by reference to the categories of personal information specified in the CPRA. It describes our current practices as well as our practices during the 12 months preceding the effective date of our Privacy Policy (January 1, 2023).
| Statutory category of personal information (PI)(Cal. Civ. Code § 1798.140) | PI we sell or share share in this category |
| Identifiers (other than online identifiers) | ● Contact details ● Network details ● Data from other accounts ● Business information ● Booking information ● Information from third parties and public sources |
| California Customer Records (as defined in California Civil Code section 1798.80) | ● Contact details ● Network details ● Data from other accounts ● Business information ● Booking information ● Information from third parties and public sources |
| Commercial Information | ● Contact details ● Network details ● Data from other accounts ● Business information ● Booking information ● Information from third parties and public sources ● Payment information ● Survey data ● Contests, sweepstakes, and prize drawings data ● Messages and email data ● Online activity data |
| Financial Information | ● Payment information |
| Online Identifiers | ● Messages and email data ● Contact lists ● Booking information ● Geolocation ● Device data ● Online activity data ● Information from third parties and public sources |
| Internet or Network Information | ● Messages and email data ● Booking information ● Device data ● Online activity data |
| Geolocation Data | ● Geolocation ● Device data |
| Inferences | May be derived from your: ● Contact details ● Booking information ● Network details ● Survey data ● Contests, sweepstakes, and prize drawings data ● Messages and email data ● Geolocation ● Device data ● Online activity data ● Information from third parties and public sources |
| Professional or Employment Information | ● Business information ● Booking information ● Information from third parties and public sources |
| Statutory category of personal information (PI)(Cal. Civ. Code § 1798.140) | PI we collect in this category (See personal information we collect in of our Privacy Policy for description) | Categories of sources of PI | Business/commercial purpose for collecting, selling, or sharing PI | Categories of third parties to whom we “disclose” PI for a business purpose |
| Identifiers (other than online identifiers) | ● Contact details ● Network details ● Data from other accounts ● Business information ● Booking information ● Information from third parties and public sources | ● You ● Third parties and public sources | ● Operate our website ● Provide information and respond to inquiries ● To Suppliers of travel and other services ●Bookings and other contracts ● Payments and payment processors ● Communication with customers ● Record keeping ● Manage and improve our business ● Advertising ● Direct marketing by us ● Direct marketing by us via SMS text messaging ● Direct marketing by third parties | ● Legal and safety-related third parties ● Advertising partners ● Third party partners ● Business transferees ● Professional advisors ● Payment processors |
| California Customer Records (as defined in California Civil Code section 1798.80) | ● Contact details ● Network details ● Data from other accounts ● Business information ● Booking information ● Information from third parties and public sources | ● You ● Third parties and public sources | ● Operate our website ● Provide information and respond to inquiries ● To Suppliers of travel and other services ●Bookings and other contracts ● Payments and payment processors ● Communication with customers ● Record keeping ● Manage and improve our business ● Advertising ● Direct marketing by us ● Direct marketing by us via SMS text messaging ● Direct marketing by third parties | ● Legal and safety-related third parties ● Advertising partners ● Third party partners ● Business transferees ● Professional advisors ● Payment processors |
| Commercial Information | ● Contact details ● Network details ● Data from other accounts ● Business information ● Booking information ● Information from third parties and public sources ● Payment information ● Survey data ● Contests, sweepstakes, and prize drawings data ● Messages and email data ● Online activity data | ● You ● Your browser and device ● Third parties and public sources | ● Operate our website ● Provide information and respond to inquiries ● To Suppliers of travel and other services ●Bookings and other contracts ● Payments and payment processors ● Communication with customers ● Record keeping ● Manage and improve our business ● Advertising ● Direct marketing by us ● Direct marketing by us via SMS text messaging ● Direct marketing by third parties | ● Legal and safety-related third parties ● Advertising partners ● Third party partners ● Business transferees ● Professional advisors ● Payment processors |
| Financial Information | ● Payment information | ● You | ● Provide and improve our Services ● Create and maintain a trusted environment ● Research and development ● Payment processors | ● Legal and safety-related third parties ● Advertising partners ● Third party partners ● Business transferees ● Professional advisors ● Payment processors |
| Online Identifiers | ● Messages and email data ● Booking information ● Geolocation ● Device data ● Online activity data ● Information from third parties and public sources | ● You ● Your browser and device ● Third parties and public sources | ● Operate our website ● Provide information and respond to inquiries ● To Suppliers of travel and other services ●Bookings and other contracts ● Payments and payment processors ● Communication with customers ● Record keeping ● Manage and improve our business ● Advertising ● Direct marketing by us ● Direct marketing by us via SMS text messaging ● Direct marketing by third parties | ● Legal and safety-related third parties ● Advertising partners ● Third party partners ● Business transferees ● Professional advisors ● Payment processors |
| Internet or Network Information | ● Messages and email data ● Booking information ● Device data ● Online activity data | ● You ● Your browser and device ● Third parties and public sources | ● Operate our website ● Provide information and respond to inquiries ● To Suppliers of travel and other services ●Bookings and other contracts ● Payments and payment processors ● Communication with customers ● Record keeping ● Manage and improve our business ● Advertising ● Direct marketing by us ● Direct marketing by us via SMS text messaging ● Direct marketing by third parties | ● Legal and safety-related third parties ● Advertising partners ● Third party partners ● Business transferees ● Professional advisors ● Payment processors |
| Geolocation Data | ● Geolocation ● Device data | ● You ● Your browser and device | ● Operate our website ● Provide information and respond to inquiries ● To Suppliers of travel and other services ●Bookings and other contracts ● Payments and payment processors ● Communication with customers ● Record keeping ● Manage and improve our business ● Advertising ● Direct marketing by us ● Direct marketing by us via SMS text messaging ● Direct marketing by third parties | ● Legal and safety-related third parties ● Advertising partners ● Third party partners ● Business transferees ● Professional advisors ● Payment processors |
| Inferences | May be derived from your: ● Contact details ● Booking information ● Network details ● Survey data ● Contests, sweepstakes, and prize drawings data ● Messages and email data ● Geolocation ● Device data ● Online activity data ● Information from third parties and public sources | N/A | ● Operate our website ● Provide information and respond to inquiries ● To Suppliers of travel and other services ●Bookings and other contracts ● Payments and payment processors ● Communication with customers ● Record keeping ● Manage and improve our business ● Advertising ● Direct marketing by us ● Direct marketing by us via SMS text messaging ● Direct marketing by third parties | ● Legal and safety-related third parties ● Advertising partners ● Third party partners ● Business transferees ● Professional advisors ● Payment processors |
| Professional or Employment Information | ● Business information ● Booking information ● Information from third parties and public sources | ● You ● Third party sources | ● Operate our website ● Provide information and respond to inquiries ● To Suppliers of travel and other services ●Bookings and other contracts ● Payments and payment processors ● Communication with customers ● Record keeping ● Manage and improve our business ● Advertising ● Direct marketing by us ● Direct marketing by us via SMS text messaging ● Direct marketing by third parties | ● Legal and safety-related third parties ● Advertising partners ● Third party partners ● Business transferees ● Professional advisors ● Payment processors |
| Sensory Information | ● Images, photos, and videos | ● You | ● Operate our website ● Provide information and respond to inquiries ● To Suppliers of travel and other services ●Bookings and other contracts ● Payments and payment processors ● Communication with customers ● Record keeping ● Manage and improve our business ● Advertising ● Direct marketing by us ● Direct marketing by us via SMS text messaging ● Direct marketing by third parties | ● Legal and safety-related third parties ● Advertising partners ● Third party partners ● Business transferees ● Professional advisors ● Payment processors |
We take all reasonable steps to protect the information we receive from you from accidental or unlawful destruction, loss, alteration, and unauthorized disclosure or access. We have put in place appropriate physical, technical, and administrative measures to safeguard and secure your information, but no security measures are perfect; the risk of a data breach is possible.
We do not knowingly collect or solicit personal information from children under age 13 without parental consent, unless permitted by law. If we become aware that we have collected personal information from children under the age of 13 without parental consent (or as permitted by law), we will delete it. If you believe that a child may have provided us with personal information without such parental consent, please contact us.
California consumers: We will not sell the information of California consumers who are 16 years old or younger unless we have prior parental authorization. If a California consumer is under the age of 13, a parent or guardian must consent to the sale of such minor’s personal information. If the California consumer is between the ages of 13 and 16 years old, the minor may consent on an opt-in basis to the sale of their personal information. Our sites directed toward children will ask for age verification and will require appropriate consent.
EU residents: We do not collect or process personal information of data subjects in the EU under the age of 16 without explicit consent from a parent or guardian. Our sites directed toward children will ask for age verification and will require appropriate consent.
Unless specifically requested, we ask that you not send us, and you not disclose on or through our websites or otherwise to us sensitive personal Information unless specifically requested by us or required by law.
If you have any questions about this privacy policy, or if you want to exercise your privacy rights as outlined above, please contact us at [email protected].
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